What are the five Cs of branding?
Learn how the five Cs of branding can help you evaluate your company's position within its market while building a powerful and impactful brand image.
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Cringe-worthy marketing buzzwords that make your brand sound clueless
Discover the most overused and cringe-worthy marketing buzzwords that can do more harm than good. Learn how to avoid the BS and create clear, impactful communication for your audience and customer base.
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Marketing confidence in X takes a nosedive, Kantar reports
Marketer confidence in X (formerly Twitter) has plummeted, according to Kantar’s latest report. Discover why brand safety and trust issues are driving more companies to pull back on ad spending, and which platforms are currently leading in trust.
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How to design a great logo for your business
In this article, we'll look at how to design a great logo for your business. Discover key elements of logo design, effective branding strategies, and create a memorable logo that enhances your business identity.
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A start-up founder's guide to pre-seed funding
Pre-seed funding is the initial capital you save up when forming a company, and typically comes from personal sources such as friends and family. Here's a beginner's guide to getting pre-seed funding together for your start-up.
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Surge in student interest for AI, UX & Big Data courses outstrips available supply
Discover how demand for AI and Big Data courses is far outpacing supply, according to the latest reports. With student interest surging, universities are urged to expand and update their courses to include AI, UX and Big Data skills.
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Top UX/UI trends you need to know about in 2024
Discover the top UX/UI design trends for 2024, from AI integration to vibrant colours, and learn how these innovations are shaping the future of user experience.
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Should I spend my money on a website?
Consider money you spend on a website as a business investment that can help build brand exposure and boost conversions. Here's why you should invest money in your website, and not do it on the cheap.
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What is UX and why is it important?
Discover what is UX (User Experience), and why is it important for your business. Explore what UX entails and why it is crucial for customer engagement and product development. Learn how UX affects user satisfaction and business success.
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How copywriting and UX writing can help your start-up grow in 2024-2025
Discover how effective copywriting and UX writing can help your start-up grow in 2024-2025. Learn how creative and engaging copy enhances branding, SEO, conversions and customer response.
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What are the four stages of UX design?
Discover the four key stages of UX design, including research, design, iteration testing and implementation. Here, we talk through how each stage helps to create a user-friendly and successful product.
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What is the difference between UI and UX design?
A question we often get asked at our agency is what is the difference between UI and UX design? Here are some of the main differences between UI (User Interface) and UX (User Experience), and how they both affect the overall feel and functionality of digital products.
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Why is copywriting important for a business?
Why is copywriting important for a business? Discover the key reasons why effective copywriting is essential for building trust, standing out in competitive markets and boosting revenue.
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Seven tips for an exceptional website design
Discover our seven tips for an exceptional website design. Learn how to tailor your website to reflect your brand, craft a captivating homepage, streamline navigation, embrace responsive design, optimise your site and more.
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