Green Party

Website development & creative copywriting

Services

UX Design | Web Design | Copywriting | UX Writing | SEO Consultancy

Disclaimer: We are an apolitical company with a completely neutral stance. This case study should be viewed as an example of web development work only, not as an indication of political affiliation.

Several mobile devices showing different aspects of the Green Party website
Tablet device showing a page from the Green Party websiteMobile device showing spoke article from Green Party website
A graphic comparing policies from the Green Party and Conservative PartyTablet device showing a page from the Green Party website

The brief

The party had lots of documentation and research that it wanted to feature on a new page on its website as part of a local campaign. The objective was to take key information from the documents and simplify the copy for user engagement and comprehension, while including this new resource on the Green Party website in an accessible way. The party also wanted sections of its site re-built to make these areas easier to maintain and update.

Our solution

As a web design agency, we advised the client to use a hub and spoke model to add the new information into the website. We also simplified and re-purposed the copy provided, organising the information into easily accessible categories that followed good user experience design practice. We also provided picture research services, developed the required new pages for the Green Party website, created new imagery using AI and improved SEO and site accessibility to boost organic traffic.

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