Villa Plus

Content writing and brand development services

Services

Creative copywriting | Branding

Mobile device showing the brand story for Villa Plus
Tablet device showing the brand story from Villa PlusMobile device showing article from the Villa Plus website
Mobile device showing article from the Villa Plus websiteTablet device showing article from the Villa Plus website

The brief

As part of the recent Villa Plus re-brand, the holiday villa company wanted to have a new brand story that clearly conveyed its values to website visitors. The story needed to reflect the company’s new direction, while giving a nod to its longstanding reputation within its industry.

Our solution

We love a good creative content writing project, especially for longstanding clients like Villa Plus. To create the copy for the new ‘About us’ page on the Villa Plus website, we were given exclusive access to the new VP television ad before it was aired onto UK TV screens. We used this and other brand research to create an aligned brand biography that was fun, passionate and informative.

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