UX Writing
Services
Copywriting | UX Writing
HSBC required improved UX copy across their products and services for the US, UK and UAE markets. The bank believed that it could make web pages promoting its products more engaging and more enjoyable, with user friendly language and well-crafted UX writing to improve accessibility and inclusivity.
We provided UX writing services across multiple markets and products that would reduce frustration and improve usability when customers were trying to perform actions such as signing up for a credit card, or taking out a mortgage. Consistent terminology and tone created a cohesive experience, making HSBC sites easier to navigate and understand while building user trust and reliability.
